December 14, 2009

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Featured Article: What To Do With An Immediate Brush Off by Art Sobczak

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(Friday) The 12 Best Questions To Ask Customers - Imagine being on the beach and you have a six-foot line drawn in the sand and you're on one side of this line and your sales prospect/customer is on the other side of the line.

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What To Do With An Immediate Brush Off by Art Sobczak

 

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Greetings!

At a training seminar this week I was asked what to do with a prospect who blows you off the phone even before you can get your opening statement out of your mouth.

Should you just call back right away and act like you were disconnected, he asked.

Well, you could, but really, is that going to cause them to think how clever you are? I doubt it.

If this truly is a prospect that you want to pursue, consider some alternatives.

First, consider that the prospect might be having a bad day, or has just experienced an office emergency requiring immediate attention. Therefore another contact might be worth the investment, just not right now.

And instead of calling, try an email, fax or a brief note, stating,

"I have the feeling I called you at a bad time the other day. I apologize. The purpose for my call was to run an idea by you that could potentially help you to (fill in the blank with some result they would be interested in). I'd like to ask you a few questions to determine if we have the basis for a conversation. I will call you again on Friday, or you can reach me at at 800-555-2922."

Is this likely to get a high response rate? No, but any response you get would be better than the flat out "no," and the upside return on the investment could be huge.

Another alternative would be to simply place them back in your calling rotation for a few weeks down the road. They likely won't remember.

Go and Have Your Best Week Ever!

Art

About the author:
Art Sobczak, President of Business By Phone Inc., specializes in one area only: working with business-to-business salespeople--both inside and outside--designing and delivering content-rich programs that participants begin showing results from the very next time they get on the phone. Audiences love his "down-to-earth,"entertaining style, and low-pressure, easy-to-use, customer oriented ideas and techniques. He works with thousands of sales reps each year helping them get more businesses by phone. Art provides real world, how-to ideas and techniques that help salespeople use the phone more effectively to prospect, sell, and service, without morale-killing "rejection." Using the phone in sales is only difficult for people who use outdated, salesy, manipulative tactics, or for those who aren't quite sure what to do, or aren't confident in their abilities. Art's audiences always comment how he simplifies the telesales process, making it easily adaptable for anyone with the right attitude.


Contact Info
Art Sobczak
Business By Phone Inc.
13254 Stevens St.
Omaha, NE, 68137
402-895-9399
ArtS@BusinessByPhone.com

www.businessbyphone.com

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