January 6, 2010

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January TeleSeminars - In 2 Weeks

Closing Is A Non Event TeleSeminar - Salespeople sell the exact opposite way their customers are buying. They position their offering for gain, opportunity, success and benefit; and their customers are buying for fear, loss, insecurity and pain. Salespeople spend all their time talking about the future and their customer's issues are all about the past. Learn:

  • Differentiate yourself through the quality of your engagement.
  • Better understand and uncover your customer’s problems.
  • Stop selling, presenting, answering objections, and closing. But, get your customer to sell you.
  • An more . . .

Can't make the seminar? Pre-order the cd. Click here for details.



Performance-Based Sales Recruiting - How to Hire More Top Sales Producers and Jump-Start New Hire Sales Performance - How expensive are sales hiring mistakes? To answer this question, take a look at the difference in revenue, gross margin or profit (whichever number is most important to you) produced by your company’s top sales producers and your bottom sales producers. Then add in the costs of recruiting and training new salespeople. What do these numbers add up to for YOUR company? Learn:

  • Why sales hiring mistakes happen
  • How to write an effective sales recruiting ad
  • How to create a list of performance-based screening and interview questions
  • How to determine whether sales job candidates have the talents required to “walk their talk”
  • How to train salespeople to “get dangerous quickly” with new products and services
  • And more . . .

Can't make the seminar? Pre-order the cd. Click here for details.

 

Questions Like These ARE Dumb by Art Sobczak

 

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Greetings!

I don't care what anyone says: There are dumb questions.

I called up my favorite local pizza joint to get my regular two-slice-and-a-drink lunch special. The guy asked, "What would you like to drink with that?"


"Coke," I answered.

When I arrived and gave the same guy my name at the counter, he took my money and again asked, "What would you like to drink with that?"


Letting it pass as a simple oversight, I again told him I wanted Coke. He retrieved the slices, and asked me--you guessed it--"What would you like to drink with that?"

Busting out into laughter, and looking for the camera, I said, "I still want Coke."

_______________________________________

SALES POINT
This is simple, but obviously not always followed: LISTEN to the answers. Sometimes we're so concerned about what we'll say or do next we ask a question and don't pay attention to the answer. Dangerous, to be sure.
_______________________________________


Later that day I was getting ready to whip up a nice dinner, and realized I forgot to get green onions. No problem. I hustled to the grocery produce section, took a plastic bag from the dispenser, and selected a nice bunch.

The high-school-aged checkout boy rang them up, gave me my change, handed me the bag of onions and said, "Would you like those in a bag?"

Me: "Well, they're already IN a bag."

Him: (a bit embarrassed) "Oh, yeah."

_______________________________________

SALES POINT
Beware of those questions that are habitual and part of some jobs, but perhaps not always applicable. It's easy to mindlessly ask certain questions, even when not appropriate.
_______________________________________



After the first day of a customized Telesales College I did for a client, I hunted down a nice restaurant for a quick bite (I just noticed all of these examples are food-related!).

A nano-second after the server set down my food, my waitress appeared, and before I could even lift a utensil said, "How is everything?"

"I don't know yet. It LOOKS ok."

_______________________________________

SALES POINT
See the previous one above.
_______________________________________



And finally, same restaurant, same waitress. Five minutes later. Same question. "How is everything?"

Me: "The food is great, but the flies in here really are annoying." (I had to brush them away from the food every few seconds. It was a nice enough looking place, but someone must have kept a door open for a long time.)

Her: (laughing) "Oh, I guess I should get you a fly-swatter."

Then she walked away.

Did I expect a free meal? No, but certainly a more concerned response, one having to do with an explanation or cure would have been appropriate.


_______________________________________

SALES POINT
Be prepared to DO SOMETHING with the answers you get. Ask questions for a reason, and then be prepared to act on the answers, especially if they're answers you'd rather not hear.
_______________________________________


See an Entire Article on Avoiding DUMB QUESTIONS
See my article "Dumb Questions=Dumb Answers." at http://www.businessbyphone.com/dumbqst.htm

 
QUOTE OF THE WEEK
"There is no failure except no longer trying. There is no defeat except from within, nor really insurmountable barrier save our own inherent weakness of purpose."
Ken Hubbard


Continue having your best week ever!

Art

About the author:
Art Sobczak, President of Business By Phone Inc., specializes in one area only: working with business-to-business salespeople--both inside and outside--designing and delivering content-rich programs that participants begin showing results from the very next time they get on the phone. Audiences love his "down-to-earth,"entertaining style, and low-pressure, easy-to-use, customer oriented ideas and techniques. He works with thousands of sales reps each year helping them get more businesses by phone. Art provides real world, how-to ideas and techniques that help salespeople use the phone more effectively to prospect, sell, and service, without morale-killing "rejection." Using the phone in sales is only difficult for people who use outdated, salesy, manipulative tactics, or for those who aren't quite sure what to do, or aren't confident in their abilities. Art's audiences always comment how he simplifies the telesales process, making it easily adaptable for anyone with the right attitude.


Contact Info
Art Sobczak
Business By Phone Inc.
13254 Stevens St.
Omaha, NE, 68137
402-895-9399
ArtS@BusinessByPhone.com

www.businessbyphone.com

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