July 18, 2006
In This Issue:

Featured Article:

Upcoming TeleSeminars:

Next Week - Sales Management TeleSeminar

Next Week: How To Forecast Revenues Accurately - 93% of deals forecasted for a certain date fail to close on that date. Of deals forecasted to close, 24% never close and 30% go to competition.

In this session the participants will learn the different stages that each deal goes through and will understand the information required and the questions that must be asked to justify the deal being in that stage.

In this program you will learn how to:

  • Understand the importance of a sales process and what happens to your rep when he defaults to the "buyers process"
  • Learn the stages of a deal
  • Understand the importance of criteria to validate each stage
  • Understand the questions to ask your salesperson to get an accurate forecast
  • And more . . .

Can't make the seminar? Pre-order the cd for $6 off original cd prices. For details click here.

"Manager's Minute" Tip

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The First 30 Days: Getting New Hires Off to a Great Start!
by Dave Anderson


In a recent management tele-seminar I covered the topic of how to get new hires off to a great start and the feedback was so positive that I wanted to include some highlights from that conference into this article. While I cannot cover the entire 45-minute program in the limited space allotted, you should glean enough helpful points to immediately improve your on-boarding process for new employees.

Although it often takes ninety days to gain a clear picture of how someone will do in their position; the first thirty days are the most essential to setting the stage for productive employment. To spotlight the importance of getting new hires off to a good start, realize that HR studies show that within the first two weeks the employee has already made up their mind that the workplace is either what they expected or have decided to continue with their job search—while they collect your paycheck. Here are six steps to discuss at your next management meeting and evaluate what more you can do to set new employees up for greater success in your organization.

  1. Highly structure their first day. During the first day of employment the employee is both excited and nervous. Without structure, their excitement will wane and their nervousness may turn to negativity. To increase structure, please consider the following:

    A. The direct supervisor should take a primary role in assuring that the new-hires first day is busy, focused and productive. Don’t “hand off” the new hire to a subordinate the moment they show up for work. As their boss, you should take an active leadership role in guiding them through their first day on the job.

    B. Use a checklist with the most vital tasks to be accomplished that day. While there is not space here to list the eleven points I included in the tele-seminar, your checklist should contain things like: a tour of the business; review of performance and behavioral expectations; a detailed explanation of the pay plan, etc. Each point on the checklist should be signed off on by the employee and supervisor and given to Human Resources for placement in the employee’s file.

    C. If you structure the first day right, there will be no real time for training. There will be plenty of time for training in upcoming days and weeks. The first day should be primarily focused on getting the employee acquainted with others, comfortable with their surroundings and familiar with procedures and policies. Once these basic needs of security and safety are met, the employee is ready to move on to developing competencies and contributing to the team. Until these basic needs are adequately addressed, the employee will not be motivated by or interested in training.
  2. Set forth training objectives for the next 30 days so the employee knows up front what he or she is expected to learn. You may also assign a mentor to help with the designated areas. For instance, in sales, this may mean that in 30 days you will teach and expect the salesperson to learn: a meet and greet; appointment phone script; key investigative questions, a referral script, etc. Even if the employee has experience in your industry it is important that you teach them to do things your way. At the end of 30 days test the person on the assigned training tasks. Put these expectations in writing and have the employee sign off on them.
  3. Set forth product knowledge goals for the first 30 days. You should focus your energies on your bestselling products first. You may wish to assign the salesperson one or two products of the week to learn about in-depth. Assign a mentor to do presentations on these products with the new employee and let the person know you will test them on these products at the end of a prescribed period of time. If the person is not in sales, customize this point so they learn the most vital aspects of their job: mastering certain reports; computer functions, etc.
  4. Assign and pay a mentor to help the new employee master the tasks you’ve given. This person should be someone with a positive attitude; who shares the company values and has the ability to get their own job done while helping another. Depending on your pay scales, $250 per month or so is a good place to start when paying a mentor to assist a new hire with the tasks outlined in points 1 and 2 above.
  5. Meet with the new employee formally at least once weekly during the first month to gauge progress, make yourself available for questions and reinforce their sense of belonging into the organization. You cannot meet with a person once the first day without formal follow up and expect to build a strong relationship with the person. And while informal contact with the employee throughout the day is beneficial, you won’t have a chance to connect with and evaluate their progress at a deep enough level without the more structured meeting. Schedule this weekly get-together in advance.
  6. Before the first 30 days is over, conduct a “fresh eyes” meeting with the employee to get their feedback and ideas on what the organization is doing really well or where it can improve. Before the new hire’s eyes are dimmed by precedent and routine, ask them questions like: “What are we doing well? What can we do to make it easier for other new employees to get up to speed? What do we do that’s dumb that we should look at changing? Have you noticed us doing things that make it difficult for internal or external customers to do business with us?”

By following the prescribed activities and others like them, you will accomplish the following when inculcating a new hire into your culture:

A. Make a much better impression on the new employee as a professional organization. B. Give the direct supervisor the opportunity to establish a strong relationship with the new hire.
C. More quickly calm a new hire’s apprehensions and anxiety which will help them reach higher levels of productivity more quickly.
D. Improve your chances of retaining the employee for the long-term.
E. Create greater clarity of what you expect and by when which eliminates confusion and excuses for non-performance.

About The Author: Peak performance author, columnist, trainer, speaker and radio show host for sales, management and leadership, Dave Anderson walks the talk as a leader. He has led some of the most successful retail automotive dealership in the country—the most recent dealer group he led had over $300,000,000 in annual sales—and now gives 150 presentations, workshops and speeches annually on sales and leadership development around the globe.

Dave is author of over 50 training programs on sales, management and leadership including the books, Selling Above The Crowd: 365 Strategies For Sales Excellence and No Nonsense Leadership: Real World Strategies To Maximize Personal & Corporate Potential. Dave authors a monthly leadership column for Dealer magazine, publishes a monthly leadership newsletter and hosts the weekly radio talk show, Dave Anderson’s Learn To Lead Hour. His books, cassettes, videos, newsletter, column, web articles and live presentations pull no punches and provide real world strategies for peak performance in business and in life.

Dave is a member of the National Speaker’s Association and is a featured speaker at conventions worldwide.

Dave is president of the Dave Anderson’s Learn To Lead and LearnToLead.com, a cutting edge web site providing hundreds of free training resources to thousands of subscribers in over 30 countries.

Contact Information:
The Dave Anderson Corporation
P.O. Box 1119
Los Altos CA 94024
Phone: 800-519-8224
www.learntolead.com
dave@learntolead.com

(Article Archive)

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Next Week - Handling Common Cold Call Objections

Next Week: Handling Common Cold Call Objections - Are common cold call objections stopping you dead in your tracks and preventing you from selling more?

Here’s some of what you will learn:

  • The 4 Gatekeeper Strategies
  • The 2 Strategies to You MUST Know when Dealing With Decision Maker Objections
  • The 4 Steps to Identifying and Overcoming Smokescreen Objections
  • Clarifying Questions and Techniques
  • And Much More . . .

Can't make the seminar? Pre-order the cd for $6 off original cd prices. For details click here.
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Sales Management Package (3 Volumes Available) Packages Include:

  • Keeping Your Sales Reps Accountable
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For details visit www.SalesTrainingCamp.com.

 

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  • TeleSales Rep College
  • The Track Selling System™
  • New! Mastering The Complex Sale
  • New! The HIGH Impact Sales Management Symposium
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