Defining, targeting and penetrating potential key customers can be a major source of revenue for any organization.

You see, there are 2 types of customers:

1. Transactional buyers who need only 1 or 2 of your products or services and want to move on
2. Long-term buyers who need what you offer on a lasting and ongoing basis.

Frankly, the second type of buyer is the one you want to pursue.

If you believe every customer is the same, you are wrong!

Developing Key Account Strategies teleseminar will show managers how to win those accounts that:

• Are the most profitable
• Provide long term revenue
• Are less concerned about the cheapest price
• Provide the greatest ROI once established

You'll Learn:

• How to identify your key accounts in the first place
• Vertical integration strategies
• How to position yourself and your organization in the terms your customer wants
• Working for repeat sales - the insider secrets
• How to make sure your key accounts don't exploit the relationship
• Approaching key account management consultatively

Bill Brooks is one of the world’s premiere resources for sales and business leadership. Known for his success as a corporate coach, sales visionary, consultant, speaker and entrepreneur, Bill brings real-world advice, carefully researched facts, memorable humor and powerful stories to the platform in order to shake up, wake up and motivate audiences in ways that produce lasting results. His goal? To give individuals and organizations the tools and vision they need… whether it be in sales, leadership, management or change… in order to succeed in the diverse marketplaces of the world.

Bill speaks from a lifetime of accomplishments and first-hand experience. Besides his award-winning career as a speaker for over two decades, he has a wealth of industry knowledge and skills to draw from after delivering programs in over 350 different industries. During a 25-year career, he has been CEO of a $300 million corporation, top sales producer in an 8,000 person sales force, business award winner, corporate board member, a winning football coach for fourteen seasons and CEO of an international consulting firm. Bill knows what it takes to motivate and lead teams to victory. An inductee of the Professional Speaker Hall of Fame, he is an acclaimed communicator, coaching such top firms as Andersen Consulting, BMW, Hewlett-Packard and hundreds of others. Bill also holds the CMC and CPCM, the two highest designations awarded to management consultants.

Bill is the author of nine books, including the best-seller, High Impact Selling. This book is a powerful sales tool that has forged the careers of tens of thousands.

Here are what people are saying about Bill Brooks's training:

• "The embodiment of a motivational speaker, corporate trainer and sales consultant all rolled into one energy driven package."
  Ginger Foo
  Tetko, Inc.

  "…the experience and perspective of a CEO, Top Sales Achiever, College Professor and Coach, Author and Business Consultant… all in one session!"
  Dennis R. Susa, Jr.
  Microsoft

  "Fabulous! Eye-Opening! Brilliant! You Triumphed Again!"
  Kevin R. Reinert, LTC.
  Air Force Reserve Recruiting

  "Powerful, exciting, great new ideas, high energy. Best speaker ever…"
  Ira Altman
  Coverall

  "The best speaker in 31 years of conventions!"
  Pi Sigma Epsilon
  Sales & Marketing Fraternity

  "Customization means more to you than just adding our logo to your presentation…the most successful conference in 11 years."
  Dennis Gehler
  Cenex Land O’Lakes

  "The most successful sales meeting in our company’s history!"
  Bob Coons
  Burnham Corporation

• $65/cd
• $65/immediate download