As the marketplace becomes more and more competitive, there is a tremendous amount of pressure on gross margin in just about every business. Unfortunately, most salespeople don’t know how to differentiate their company from their competition. As a result, they choose low-ball pricing as their Unique Selling Proposition.

Bill Lee, best selling author of Gross Margin: 26 Factors Affecting Your Bottom Line, will show you the subtle factors that can make the difference between being profitable or losing money. He will show you how to :

• Increase profits without necessarily raising your price
• Maintain your price, and still win the business
• Differentiate your company from your competition without having to lower your price to make your product/service more appealing
• Deal with customer price objections
• Gain the confidence that could influence your company's gross margins
• And more . . .

Armed with these factors, your managers and salespeople will be in a substantially better position to boost your company's gross margin. Is it possible that the people in your company are in a markup rut as they establish sell prices? If so, what would a textbook written on pricing say is the correct way to set sell prices?

Everyone in the business world would like to increase gross margins. If this is the case with your company, don't miss our teleseminar with Bill Lee.

Bill Lee is president of Lee Resources, Inc., a consulting and training firm that works with owners and general managers who want to earn optimal bottom line profits and with salespeople who want to increase their sales and improve their gross margin.

In 2003, Bill published his first book, Gross Margin: 26 Factors Affecting Your Bottom Line. In 2005, Bill published his second book, 30 Ways Managers Shoot Themselves in the Foot.

Bill is also a columnist for LBJ Journal, a US publication and Centre Magazine, a Canadian publication. Each month, Bill’s ezine articles are read by thousands of managers and salespeople.

Since 1987, as a speaker, trainer and consultant, Bill has worked with over 300 companies and with over 30,000 owners, general managers and salespeople to grow their business and improve profitability.

After graduating from Emory University in Atlanta, Bill joined New York-based GAF Corporation where he became the youngest sales manager in that company’s history. In 1969, Bill became a part-owner in the startup organization, Builder Marts of America, Inc. (BMA). By 1986, Bill’s last full year with BMA, he and his partners had grown BMA from a startup to over $640 million in sales.

In 1987, Bill sold his interest in BMA and founded Lee Resources, Inc.

In 1993, Bill earned the designation, CSP (Certified Speaking Professional) from the National Speakers Association. He is also a charter member of Master Speakers International.

Today, Bill is a highly sought-after speaker, trainer and business consultant who sees too many of his clients earning 6% to 8% profit margin before taxes not to believe all businesses can achieve an optimal bottom line.

One of the best received segments in Bill's presentations is the module on Benchmarks and Productivity Indexes. "Achieve these benchmarks and optimal profitability automatically follows," says Lee.

Bill’s national clients include: Ace Hardware, Amarok, American Wholesale, Andersen Window Corporation, BMA, BMC-West, BSC Corp., Budget Car Rental, Blue Tarp Financial, Building Suppliers Corp., CALPLY, ENAP, Stock Lumber, Datastream Corporation, Diamond Hill Plywood, Do-It Best Corporation, Drake Group, Home Depot, Equipment Resources, Lanoga Corp., LMC, Lowe’s Companies, Lumberman’s Merchandising Corporation, National Gypsum Company, National Lumber and Building Material Dealers Association, Nextel, Owens Corning Fiberglas, True Value Hardware, and Zep Manufacturing.

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